Talking Fax with Michel Colaci

In a recent podcast interview, Kees and Josh were joined by the owner and founder of Screenzest, Michel Colaci has a background in digital communications and the telecommunications industry. Screenzest creates tailored web design, app development, video production, and graphic design, primarily specializing in schools and the education sector. During the conversation, Michel provided insights into the benefits of different communication services, such as Fax and SMS messaging for businesses.

While global technology has evolved rapidly, the telecommunications industry has not changed dramatically in terms of the modalities used. One service in the sector that is surprisingly popular and remains in use is fax. “You will have industries, such as healthcare where fax is still very much alive.” Michel proceeded to explain how fax remains widely used in the healthcare and legal sectors.

Whether that's the supply chain side of the healthcare system, or whether that's pharmacies that are accepting prescriptions from a doctor, a lot of that is still done via fax.

The reasoning behind such is the reliance on legal signatures. When contracts are being signed and transmitted from one entity to another, fax is commonly used due to its traceability. There is a common misconception that fax is a dying mode of communication. This is not the case and may come as a surprise to the general population that even today, “large organizations are still investing in on-premise fax servers. They’re still buying them and building them out.” These businesses include pharmaceutical, transportation, insurance companies, and other organizations with a large supply chain.


New call-to-action


Michel also revealed another sector that actively uses and benefits from fax is banking. “If you’re transferring particularly larger sums of money and so on, those transfers are still documented with fax messages, not necessarily to the consumer, of course, but between the banks.” Banks and financial institutions utilize contracts via fax for added security and documentation purposes. This is essential as banks would otherwise be archiving documents that contain sensitive information.

However, a number of factors could potentially go wrong within that end to end transmission. “It could be that it never actually leaves my ecosystem,” Michel stated. “You could have transmission issues, where the fax doesn’t transmit out to the telecommunications network, essentially fax uses the same infrastructure as voice calls would use.” Other problems such as regional issues are a common frustration for fax communication. If a full network is down in a particular part of the world. But the real challenge is to find out where that fault is and to resolve this issue. 

Continuing the discussion surrounding the potential problems between companies using fax, Michel explained how it has continuously developed over the years. “We’ve gone away from standard faxing, i.e., from one fax machine to another, to using more desktop fax.” This involves sending a PDF document from a desktop to an email address, and the recipient will receive that on a fax machine. Emerging technologies, such as electronic signatures (e-signatures), are becoming more frequent, as there is a higher demand for more secure communication modes.

Another emerging technology that is affecting fax transmissions is SMS messaging due to its more simple format. Although Michel does not believe SMS messaging will make fax entirely redundant. “If it’s a five-page legal document with a signature, then that might not be possible, but if it’s a short message notification, then certainly SMS is a banality to use.”  

With the overwhelming amount of communication channels available at our fingertips, Michel emphasized businesses should focus on the factors of deliverability and being proactive.

There certainly needs to be a drive to figure out ways to communicate with individuals, and being able to deliver these messages successfully. And so monitoring a network to be able to predict when failures happen will be crucial.

If you would like to listen to more of this interview, be sure to check out the podcast episode where Michel provides further insight into Fax and SMS messaging. To learn more about Screenzest services visit their website.

Spearline Fax Assure

Fax Assure verifies that your fax numbers are operational and confirms that the devices are connected and receiving faxes as they should be. Confirm connection, fax tone detection, and fax handshake as part of critical process control.

If you are new to Spearline and would like to find out more about how you can benefit from the platform, please send us a brief message, and we will be in contact with you shortly. For further information, please get in touch with us.


Customer Contact Central

We think you’ll like these too...


VoIP Quality of Service: The Key to Clear, Reliable Calls

Monitoring VoIP QoS leads to better productivity, improved call quality and enhanced customer experience. Without one, your voice quality is likely to suffer and be less reliable, negatively impacting your customers and employees.

Read More

Intelligent Use of Alerts in Proactive Number Testing

Alerts allow you to take immediate action to resolve problems, ensure compliance, and maintain good customer service. They save you time and energy by automatically delivering notifications to you.

Read More

The Critical Role of Outbound Testing in Call Centre Solutions

If you are providing Contact Centre Solutions you need to have a way of monitoring your network and your partners’ performance to ensure the operability …

Read More

Why Call Quality Matters: Ensuring Clear Communication

Do you ever find yourself struggling to hear clearly during important business calls? If so, you’re not alone! Let me share the most common reasons …

Read More

Not Ready Yet?

Subscribe for updates