Return on investment for enterprise

Discover how your enterprise could achieve a greater return on investment by utilizing Spearline testing
On Tuesday 24 March 2020 by Lorraine Kelleher

Return on Investment:

Enterprises are bound by the constraints of their limited resources and therefore must carefully decide how best to utilize them. Markets are competitive and businesses need to make well-informed choices in order to gain advantage over their competitors. As a performance measure, return on investment, or ROI, is used to evaluate choices and determine the optimal investment opportunity.

As more businesses expand their market reach, proactive identification of telecoms issues using active path testing has led to considerable cost savings for enterprises around the world. Communications technology is key to serving remote markets, and the humble phone call remains a primary choice for interaction. The ROI which has been achieved by organizations highlights the value of active path testing. Enterprise organizations are now able to proactively monitor their phone numbers so that they can respond to a situation before it has a wide ranging impact on their customers.

When choosing to commit resources, it is essential that the organization examines the financial cost savings that can be achieved. It is equally important to remember that intangible benefits are capable of leading to cost reductions and increased revenue generation. With a preference for voice communication, more time conscious consumers and limited customer feedback; the advantages of using Spearline is very attractive for enterprises.


Preference for Voice:

Monitoring phone lines is essential in order to ensure that lines are operating correctly - especially in the key areas of sales and support. Consumers want to be able to connect easily with an agent when they choose to make a call. 

The volume of calls received by businesses has increased greatly in recent years. Research in the United Kingdom indicated that on average 45% of all inbound calls result in a new enquiry - generating US $393 billion of new revenue for businesses within the UK alone. Current trends show that marketing, IT and telecoms are experiencing the biggest increase in call volumes.

Over 80% of business communication is conducted through the telephone and it is still the first choice for customers to use when they need something handled quickly. Initial searches may begin online, however, when something serious occurs, consumers want to speak to an individual who can resolve the issue promptly. Missed phone calls can have serious implications for the organization. There is of course, the dreaded missed business opportunity, however, the chance to create or even build on an existing relationship with the customer is also lost.  



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Time Conscious Consumers:

In today’s world, the majority of customers will only attempt to call a company twice, before choosing to take their business elsewhere. BT Business also suggests that a fifth of customers will only make a single attempt to contact a business, before taking their custom to one of the enterprise’s competitors. It estimates that the cost of missing just one customer call is approximately US $1550. In the UK alone, the estimated cost of unanswered phone calls is estimated to be over US $38 billion per annum. In the event of a business being uncontactable by phone, it is believed that the costs can be as high as US $26000 for a single day.

It has been shown that 10% of all calls face a simple issue, such as a misheard word or sentence, thereby forcing one party to repeat themselves for clarity. On average, 4.5% of call time is spent on repetitions; this results in higher labor costs for a lower volume of answered calls, and an increase in customer frustrations. 

It is important to note that retaining an existing customer costs significantly less than securing a new customer, both in terms of marketing and maintenance. It is also likely that repeat customers will spend more money on each purchase that they make. Therefore, when consumers experience an issue, it should be dealt with promptly. Customers should not be affected by missed calls or audio impacting issues, which have the power to devastate the enterprise’s consumer retention rate.  Research has found that customers no longer base their loyalty solely on price or product; instead, they stay loyal with companies who have provided them with a high-value experience. If an organization ensures that customers have a smooth and pleasant interaction, they will increase the brand loyalty of their consumers. If not, they are effectively handing these consumers directly over to their competitors. 67% of customers cite poor customer service as a reason for leaving a company.


Customer Complaints:

When a customer impacting issue happens, the enterprise is faced with a number of problems. These include increased call duration, higher costs per call and increased labor costs, along with disgruntled customers who can create an exponentially negative opinion of the business.

Unfortunately, only 1 in 26 unhappy customers choose to voice their complaints to the afflicted enterprise. A low volume of complaints means that teams are often unaware of the issues which are affecting their consumers. Round the clock monitoring of an organization’s phone services allows teams to stay up-to-date with any customer facing issues and to respond in a proactive manner. This is a much more beneficial approach, instead of waiting to troubleshoot an issue when a consumer does choose to lodge a complaint.


Number Monitoring:

By monitoring numbers and ensuring that all are functioning effectively and delivering optimal quality, enterprises can reduce the number of ticket escalations that they are required to handle. These escalations can often be very costly, especially when there are complex network arrangements where calls are being rerouted to multiple locations. Help Desk Institute research indicates that the cost of investigating and addressing problems can be as high as US $500 per ticket. Labor is a very large percentage of these costs, with highly-trained staff involved in reactive escalation to troubleshoot the issue. These employees have a reduced capacity to advance other project work designed to keep the business competitive. The majority of the problems could have been detected if the enterprise was using a proactive number monitoring tool.

A missed call due to a network fault or a call suffering from poor audio quality may not seem significant initially, however, an unresolved problem often becomes a recurring one which has the ability to impact customers on multiple occasions. The Spearline Platform delivers tangible results that help businesses eliminate waste, improve customer interaction and drive growth.  


New to Spearline?

If you are new to Spearline and would like to find out more about how you can benefit from our platform, we would love to speak with you. Please send us a brief message, and we will be in contact with you shortly.

About Us

Spearline is a technology company that proactively tests toll and toll-free numbers for connectivity and audio quality globally. It enables organizations to provide uninterrupted services to customers around the world. For further information, or if you have any further please get in touch with us.


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