Mobile matters …. can customers call you from their mobile phones?

Mobile matters

The rise in mobile usage and popularity

Mobile has fundamentally transformed customer behavior and their expectations  in recent years. According to data from GSMA Intelligence, there are 5.29 billion unique mobile phone users in the world today. Furthermore, the total number of unique mobile users around the world grew by 97 million in the past 12 months. 

Calls to businesses from cell phones

Increasingly, customers use cell phones to make most or all of their calls. Nowadays, people are much more likely to use click-to-call, and search for phone numbers in web ads and on websites, than ever before.

Making it easier for consumers to call your business at the moment of intent can increase sales, revenues, profits and overall customer satisfaction. According to Google,  84% of people use mobile (cell) phones along with other devices while surfing the web, and 48% of local mobile searches ended with a call . Google also discovered that, concerningly, 47% of mobile search users will search for other brands if they don’t see a phone number in a company’s web ad.

Do you know if your customer numbers are working correctly across mobile networks?

With such a rise in popularity of cell phones and smart phones around the world, are you confident that your numbers are working as well as they should be across mobile networks?

While you may be familiar with, and are already testing your numbers across traditional fixed-lines, are you testing these same numbers on mobile networks? Testing your numbers across mobile networks ensures you replicate your customers’ experience regardless of whether they are calling you on a traditional fixed-line or a mobile network.

Spearline mobile testing

Just like the number testing we offer from landlines, Spearline mobile testing is run through our in-country servers, with real phone lines / SIM cards attached. This allows you to replicate the experience of a customer dialling from that country, using the largest network provider.

Diversity of coverage is crucial – you need to know that your numbers are being tested against a wide range of mobile networks. Our servers are placed in the most populated area of the country, so we are able to replicate exactly the experience of the majority of your customers.

Manage the performance of your carriers

With Spearline, you have a powerful tool to support vendor and SLA (service level agreement) management. The Spearline platform gives you access to objective data to take to your carrier should you detect any issues with your number on a mobile network.

Every issue identified by Spearline automated testing can be entered into your carrier’s ticketing system. Automation allows for a problem area to be repeatedly targeted to increase ticket volume and escalation energy, and most importantly,  to verify resolutions.

Spearline’s global mobile coverage 

As Spearline’s servers are placed in the most populated area of the country,  we are able to replicate exactly the experience of your customers, using the largest network provider(s) in that country. We ensure that there is 80% or more market share coverage with the chosen provider(s) in each country. Spearline currently has mobile coverage in 68  countries, with more markets in the pipeline for 2022, all driven by customer demand and interest.

To see what countries you can test your numbers in, across both mobile and fixed-lines, please take a look at our coverage map.

If there is a particular country you need to test your numbers from, please let us know. 


New to Spearline?

Spearline is the leading network intelligence company in the telecommunications industry. Our platform enables enterprises and telecommunications service providers to test connectivity and quality on global telecoms networks, testing automatically at volume. If you are interested in benefiting from our platform, please get in touch with us.

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